Reputation used to be something different: it spread through word of mouth, through suspicions and half-truths. In the digital age, your reputation can be quickly defined by a Google search, making it much more defined…and less easily managed. In a world of online reviews and outspoken customers, this can be particularly hard for a property manager or small business.
When he manages his online reputation, Scott Safadi of Cal Bay Property Management depends on these valuable tools. He recommends them to anyone managing a digital presence, whether it belongs to you or your beloved business.
The Brand Grader
A “wide and shallow” analysis is not a bad thing, and in the case of the Brand Grader it serves as an excellent starting point for your reputation strategy. The free online tool provides a simple, graphical overview of your brand’s presence online. You get essential stats like mention numbers and locations, social media numbers, and the overall positive/negative view of your brand.
Users who sign up for an account get more advanced features, including TV and radio monitoring. You can also automate reports for marketing or social media employees.
Reputology
With review sites being a dime a dozen these days, managing and monitoring customer reviews can be a full-time job in itself…well beyond a small operation or a lone social media manager! This is especially difficult if your business has multiple locations.
Reputology aims to ease that burden. It integrates with a huge swath of review platforms – from mainstream sources like Google to obscure industry sites – and lets you monitor them all from a single place. Monitoring features, trend reports, review averaging round out the package.
Hootsuite
Widely regarded as the industry standard social media management app, Hootsuite brings all your social media accounts under a single umbrella. But it’s more than just a portal: Hootsuite brings analytics, post scheduling, and content curation to your fingertips.
Perhaps its most powerful feature is the ability to search and monitor conversations across platforms, aggregated into a single report. It’s much simpler than the dozens of tabs a busy manager would have to keep open.
Yext
Sites like Google maps populate business automatically, without your help. You never know when a customer will run along one of these…and unfortunately, they may do so before you. Even worse, they sometimes bring with them inaccurate information.
Yext hopes to give you a leg up in that space. It looks where you won’t for these sorts of pages, helping you control their message and ensure consistent branding. It also points you to places where you aren’t listed, so you can expand your reach.
- Scott Safadi, Cal Bay Property Management
